Inside the Newsroom

Archive for February 11th, 2008

Finding out “What Penn is Thinking”

David Lei, Executive Editor

One of the most remarkable stories in the news coverage of this year’s presidential election is the impact being made by college students across the country. Because of Pennsylvania’s late primary, students here at Penn have been relatively insulated from the candidates’ intense courtship of the youth vote in states such as Iowa. That said, no one with a television set or access to the internet could possibly ignore the media frenzy.With that in mind, the editors of the DP were interested in finding out exactly what Penn students are thinking about U.S. politics in general and the presidential election in particular. We published results of a scientific opinion research survey this past week on Tuesday 2/5 (pdf) and Wednesday 2/6 (pdf), coinciding with our comprehensive coverage of Super Tuesday.The survey was conducted over a period of four days (2/1-2/4) online. Invitations to participate were sent via e-mail to a random sample 3,000 undergraduate and graduate Penn students, netting 601 unique responses (and a +/- 4% margin of error, different for subgroups).

Unfortunately, due to space constraints, only a limited set of the results could be published in the paper. If you’re curious, you can download a full copy of the data summary here.

Super Tuesday and this past weekend’s primaries have left John McCain the presumptive nominee of the Republican Party. In the tightening Democratic race between Hillary Clinton and Barack Obama, however, Pennsylvania’s late primary might ultimately count quite a bit. This survey is, therefore, great insight into how campus will divide up come April 22.

P.S. Some might be interested in knowing that we used the software LimeSurvey.