A commercial Web site is beginning to make the rounds on the Internet.
It appears to be a site for a stylish Taiwanese portable music player. However, the backdrop for the site is a computer-enhanced photo of World Trade Center rubble.
If anyone can interpret the text on the site, I would be very curious to hear about what kind of bizarre marketing angle they are using for this product. Please feel free to e-mail me at Obenzinger (a) dailypennsylvanian.com with any information.
Update: Thanks to Wharton and Engineering sophomore Matt Evans, who sent a link with a picture of the English language ad.
I also got in contact with a Mandarin speaker, who translated it as “Even if the world ends, I still believe in music.”
There is some question about whether or not the English language photo is real. However, someone has a high resolution version, which suggests that the company is offering the picture for download as a desktop background. You know, in case you want rubble on Liberty St. to show up when you turn on your computer.
If anyone is ever in the position of making a business or marketing textbook, they should put this ad as an example of what not to do.
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December 5th, 2006 at 6:47 pm
My apologies to the commenters in this post whose comments were deleted. During the day, a spambot hit the comments section of this post with a bunch of links to porn, drugs, etc. Unfortunately, some of the real comments also had links. Our spam filters/clearers saw a bunch of comments with links and cleared all of the comments- even the real ones. Once again, my apologies.