Look out “Papa Bear” O’ Reilly and Keith Olbermann, TV’s hottest fake news anchors are coming for your ratings. According to a Jan. 29 article in the NY Times, (look out for a fine photo of Penn seniors Aviva Halperin, Elana Hoffman and Molly Ainsman while you’re there) Nielsen Media Research Group is finally including college viewers in its numbers that track TV viewership. These numbers are the index advertisers use to determine how to spend their dollars.
That means that college favorites like Family Guy and Posted in Uncategorized | 1 Comment »
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