Hill’s floors are covered in white flyers– you know what that means: fraternity rush week. Phi Sigma Kappa, otherwise known as the Skulls, is wooing prospective brothers via a classic Philadelphia institution: a Pat’s vs. Geno’s contest. But after last year’s events, I’m beginning to hope that Pat’s pins Geno’s once and for all.
Back in May, Geno’s Steaks owner Joseph Vento proudly posted a sign declaring “This is America: When Ordering ‘Speak English.’” And to complete the point, below another sign reads: “Management Reserves the Right to Refuse Service.” To be fair, Vento explained that his intentions were to help immigrants in his South Philadelphia community by pushing them to learn English more quickly, just as Vento’s grandparents did.
“We try sometimes if they can’t speak too well, we’ll hold the cheese up to show it to them” “We work with them, they work with us.” Joe Perno, a gracious Geno’s employee on the night shift, talked with me of how the sign has affected the staff’s actions– not by much. He remarked in the classic South Philly accent, “We don’t refuse anyone,” which I admit, is a far cry from my first impression.
But despite their continued openness, the implicit effects of their policy cannot be ignored.
Vento’s surname betrays his Italian heritage, a heritage that includes a long tenure in the nativist hot seat. At the turn of the century, groups of Anglo-Americans bitterly rejected and despised Italian newcomers. This cycle of exclusion was repeated by Italian and Irish Americans when Asian immigrats came to the country a generation later (which, incidentally, helped to fast-track the inclusion of Italian Americans into the mainstream).
Vento’s sign ostracizing non-English speakers parallels earlier European immigrants who pioneered the Anti-Japanese legal movements, and benefited socially from Asian exclusion. We know Vento’s stated intent for the sign, but he must be sensitive of the historical continuum of oppression that it evokes.
But say we take Vento at his word–is he really trying to improve immigrant assimilation? Is the owner offering dual-language menus or sponsoring English classes with his profits?
No, instead Vento has contributed $10,000 in profits to the Hazelton Legal Defense Fund. In fact, Geno’s contribution comprises nearly a third of the entire fund. And lest you think this fund is defending immigrants’ rights and promoting their inclusion, be not surprised. This fund is devoted to supporting the Illegal Immigration Relief Act designed to prosecute landlords and businessmen who rent to and hire illegal immigrants in Hazelton, PA. This bill is focused directly on Hazelton citizens, over 90% white, rather than on the immigrants’ assimilation needs.
Geno’s is a symbol of Philadelphia– we should continue to consider the values of one of our most public trademarks. Or at the very least, care about where the money that bought your free rush cheesesteak is going.
And as it happened, a Hill House freshman who attended the Skulls’ rush admitted he enjoyed Pat’s better. Maybe I’ll join him for the next one.
