Say goodbye to your personal lives, ladies and gentlemen.
It’s 1984.
A recent article by John Hechinger in the Wall Street Journal cites several disturbing studies that conclude that between 10 and 21 percent of the top 500 colleges in the United States
acknowledged looking at social-networking sites to evaluate applicants. Of those colleges making use of the online information, 38% said that what they saw “negatively affected” their views of the applicant.
What is more disturbing is that applicants have actually been rejected based upon photographs and information conveyed in their Facebook profiles.
In a related phenomenon, employers are also checking on prospective and current employees’ Facebook profiles to look for content that they believe would shed negative light on their company. Some companies (including the one I worked for this summer) actually require their employees to allow them full access to their profiles, and threaten dismissal upon seeing anything unrepresentative of the image they want to display.


I am a huge fan of any sort of get-rich-quick scheme or other shrewd gimmick that is based on falsities or striking fear in consumers. My opinion is that if you can somehow coax someone into buying a ridiculous product, then you deserve their hard-earned $19.99.




