Apparently, those kids offering free Red Bull and other products outside Huntsmen aren’t doing it out of the goodness of their heart. I’m sure this isn’t earth shattering news (though I wonder if it might be more effective to peddle Red Bull outside of DRL — just a thought). I found these two quotes in the article pretty interesting though.
Red Bull is one of a handful of companies that hires students to promote their products at college campuses, and, at Penn, students represent companies ranging from Apple to American Airlines to Playboy.
As a rep for Apple, College senior John Kneeland, a former DP blogger, sets up a booth at Computer Connection to promote Apple products.
Or, as he describes the job: “sit around, look good, use a Mac.”
So if the Mac guy sits around, looking good, using the product, what do you think the Playboy rep does?
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