Penn just started it’s newest campaign to help engineering students pick up chicks. SEAS launched the Advancing Women in Engineering program in order to get more women involved in engineering.

The question is — why? If women have decided that spending their life in a cubicle with Dilbert cartoons taped to the walls isn’t for them, let it be.

I don’t understand why a lack of women in engineering is perceived as such a problem. It’s not that they aren’t interested in sciences. More than half of all medical school applicants are women. Perhaps women just don’t want a career where they have to worry about outsourcing to the point that they go insane and take a bat to the fax machine.

If SEAS is worried about anyone becoming engineers, it should be its students. The number one employer of SEAS graduates is Goldman Sachs, and tied for number two is McKinsey & Co.

In a clever marketing move, the Weiss Tech House kicked off yesterday their annual week dedicated to the most over-used and clichéd word in business today — Innovation!

Taking a cue from the Teach-For-America playbook, the high-tech club has littered campus with a flurry of low-tech posters advertising their events, which will take place all throughout this week.

College students are encouraged to attend — this looks like a perfect opportunity to put those B-FLAT skills to use!

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Sure, scheduling a “social study session” is pretty ridiculous. Kudos to the Biology department for trying to be the geekiest people ever. But so long as Engineers are in Towne, that title belongs to SEAS.

That’s why only Penn Engineers got a collective casting call from the CW’s mediocre Beauty and the Geek. In an email sent out to the SEAS listserv, Casting Director DJ Feldman writes that several students “suggested we contact your department to help us get the word out and reach the best possible people for the show.”

Ouch.

Complete email after the jump.

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